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Senior Paid Social Media Strategist
San Francisco, CA
Job Description
JOB DESCRIPTION
The Senior Paid Social Media Strategist role will support the Digital Marketing Team to develop and implement high-profile strategic external initiatives to increase brand awareness, brand affinity, move consumers down the funnel, improve conversions and bolster the reputation of Delta Dental of California. The position will work cross-functionally throughout the organization to create compelling campaigns and strategically focused content to effectively reach and engage key external stakeholder audiences.
What we're looking for: A skilled and passionate paid social performance marketing expert to join our rapidly growing Social Media team, a key driver of the success of our broader Digital Marketing team.
The Senior Paid Social Media Strategist, Individual Segments (D2C), directly supports the Segment Marketing team fulfilling media buying, analysis, optimization, reporting, and management of tactical paid social media campaigns for various product lines and initiatives. You will proactively provide internal client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance.
Additionally, you will play a key role in providing and presenting data to Segment Marketing team members and leadership, and internal department stakeholders to ensure strategic direction and goals are achieved and reflected in tactical paid social strategy recommendations.
You may also be responsible for independently managing campaign performance and are also expected to maintain a high-level knowledge of your partners' line of business by staying on top of industry trends.
RESPONSIBILITIES
- Sets up and manages upper to lower funnel campaigns across paid social platforms including but not limited to Meta, YouTube, TikTok, LinkedIn, Pinterest, Twitter, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages and tracking requirements.
- Oversees daily, weekly and monthly spend in-line with targets and budgets.
- Owns new testing and optimization ideas to drive campaign performance.
- Creates and manages testing timelines.
- Develops marketing strategies relating to paid social, creating clear plans to achieve business goals and proactively identifies new opportunities/solutions that align with an internal client's goals.
- Possesses comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
- Communicates strategy, performance, and campaign recommendations externally and internally. Brings prior experience in client communication, adept in engaging with internal clients through email or phone, and has participated in presentations.
- Displays a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
- Works cross-functionally with Brand and Creative team and advises on best practices. Works cross-functionally with SEM marketing team to leverage and optimize campaign performance across tactics and shared learnings.
- Supports community management on a shifting rotation on a team of three social media managers.
QUALIFICATIONS
- 4+ w/Bachelor's degree
- Bachelor's Degree in Marketing, Advertising, or related field of study preferred, not required. 6+ years of paid social advertising experience (Meta/LinkedIn is a must), building high-performing ad copy and campaign strategies to drive quantifiable results. 6+ years of agency experience preferred, but not required. Experience working in a media planning and/or buying capacity for an agency or brand.
- Influencer marketing experience preferred, not required.
- Strong understanding of advertising and marketing principles, particularly for online audiences.
- Strong stakeholder management skills.
- Expertise in conceiving, testing, and optimizing ad strategy.
- Strong written and verbal communication skills.
- Proven ability to be proactive.
- Ability to think critically.
- A passion for growing businesses.
- Experience with Adobe Analytics, GA4, and Tableau or similar reporting software a plus.
- Proven success in establishing, building, and maintaining relationships with clients, internal or external.
- Familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements.
Base Pay Information
The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. $70,000 - $146,600
ADDITIONAL INFORMATION
Rewards to make you smile! We don't just want to make our customers happy - we want to give our employees a reason to smile, too. Delta Dental's comprehensive benefits package includes:
- Generous paid time off plus 12 holidays and your birthday off!
- Low-cost premium medical insurance options
- 100% paid dental and vision insurance
- Generous 401(k) matching and flat contribution
- Social responsibility and volunteer opportunities, including 16 paid volunteer hours annually
- Employee LiveWell program, focusing on overall employee well-being
- Fertility and diabetes benefits
- Employee discount program: AT&T/Verizon, entertainment, travel, and more!
- Culture of learning: career development and tuition reimbursement
- Career growth: we love promoting from within
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
#LI-Hybrid
ABOUT THE TEAM
At Delta Dental, our success is only as strong as the people who execute it! We take enormous pride in being the nation's most recognized and widely-used provider of dental insurance - and we've come this far by living our core values of innovation, excellence, service and trust. Our vision is to motivate and empower every employee so that we're all inspired to take exceptional care of our customers, providers and ourselves. We believe in integrity, accountability, collaboration, and giving every employee equitable opportunity for their voice to be heard and development to be fostered.
If you're excited about the prospect of transforming the future of health care and growing in your career, join our smile revolution!
To see some of the smiling faces behind Delta Dental and to learn more about what our values and culture look like in action, connect with us on social media: Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn.
We are part of the Delta Dental Plans Association, a network of companies that provides dental coverage to 74 million people in the U.S. Delta Dental of California, Delta Dental of New York, Inc., Delta Dental of Pennsylvania and Delta Dental Insurance Company, together with our affiliate companies, form one of the nation's largest dental benefits delivery systems, covering 33 million enrollees. All of our companies are members, or affiliates of members, of the Delta Dental Plans Association, a network of 39 Delta Dental companies throughout the country.
Delta Dental is an equal opportunity employer. We are committed to building and maintaining a diverse and inclusive workplace for all employees. Applicants will not be discriminated against because of race, color, religion, creed, national origin, ancestry, citizenship status, sex (including pregnancy), sexual orientation, gender or identity expression, age, disability, marital status, medical status, veteran status or any other status protected under federal, state, or local law. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico or other US Territories at this time.
Proof of eligibility to work in the United States must be provided if selected for hire.
*Delta Dental includes: Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania, and Delta Dental of New York
If You Are A Current Employee Click Here To Apply
We are an Equal Opportunity Employer and it is our policy to provide equal opportunity in employment without regard to race, color, religion, ancestry, sex, citizenship, national origin, age (over 40 years), sexual orientation, marital status, veteran status, pregnancy, physical disability, mental disability or medical condition or any other characteristic protected by state or federal law. This policy also applies to the qualified disabled veterans and veterans of the Vietnam era.
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
6+ years
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