Moet Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moet Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moet Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Senior Brand Manager, Tequila supports the development of Tequila marketing strategy and oversees the execution of its marketing programming and activations across all markets and channels in the U.S, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with all key stakeholders to identify and build long-term connections with core consumers - rooted in data-driven decision making, using both business and consumer insights - and to develop programming and creative that builds equity and drives profitability.

• Develop Tequila marketing strategies, in partnership with General Manager, Tequila, and in alignment with the U.S. portfolio and broader Maison strategies and plans
• Provide clear strategic marketing direction to the Commercial team and other key partners, and support the delivery of prioritized brand goals, objectives, and critical metrics
• Support the development and execution of 360 degree brand programs and activations firmly rooted in knowledge of the target audience, consumer insights, and growth space research, to achieve volume, profit and brand health targets
• Oversee the execution of all brand programs, in collaboration with Strategy and Business Planning, Commercial organization, CC&I, Consumer Insights teams, and other key collaborators
• Manage and support the development of creative strategy and execution of new campaign work
• Ensure the delivery of brand KPIs and all performance metrics, in alignment with brand plans and MHUSA business objectives
• Keep a finger on the pulse of culture & the competitive environment at all times, demonstrating a firm grasp on the evolving landscape and activity of spirits brands in the U.S to inform planning and execution
• Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions

• Drive the Brand Marketing team to deliver annual and long-term profit targets
• Partner with Finance to define, track and deliver brand profit goals
• Manage the A&P deployment strategy, ensuring A&P spend is prioritized against business & brand objectives and managed to budget
• Maintain brand A&P in MAP and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing)

• Develop strong relationships with Strategy and Business Planning, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
• Build and maintain collaborative relationships with the Maison to ensure ongoing alignment and prioritization of U.S. specific objectives
• Build and maintain successful relationships with agency business partners, distributors and other third-party collaborators to continually ensure their commitment to delivering brand objectives; act as key point of contact for all third-party agencies
• Create strong working relationships with the Commercial organization, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines
• Act as a mentor to, and champion professional development of Associate Brand Manager, Tequila
• Foster innovation within the Brand and Commercial teams to build Tequila salience within the competitive environment

• Maintain a flexible and adaptable approach by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
• Ensure on-time delivery of all programs and tools, and sharing of relevant information with key partners
• Approach each project and interaction with a positive, can-do attitude, demonstrating creative problem solving when faced with roadblocks

Bachelor's degree required; MBA a plus

• 7+ years of progressive marketing experience, preferably in wines/spirits, luxury, or consumer packaged goods brand marketing
• Experience in the U.S. wines and spirits 3-tier system preferred
• Experience in tequila or American whiskey preferred

• Understanding of brand strategy development in a commercial context
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
• Strong expertise across all functions within the organization
• Experience developing and implementing both consumer insights-led ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc.
• Experience creating and/or leading digitally driven brand awareness and conversion programs
• Experience managing agencies and third party vendors
• Ability to successfully adapt to a variety of work styles and preferences
• Demonstrates strong creative problem solving skills when approached with roadblocks and challenges
• Ability to manage both up and down
• Demonstrated success influencing cross-functional key partners, including senior leaders
• Highly refined communication and presentation skills
• Strong analytical skills to support data-driven decision making
• Proven ability to lead creative strategy, including campaign development and deployment
• Knowledge of Spanish Language a plus

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External applicants must be currently authorized to work in the United States on a full-time basis.

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.