Description

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  Strategy Development:
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  Develop and implement comprehensive demand generation strategies aligned with the company's business objectives and pipeline/revenue targets.
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  Collaborate with cross-functional teams in the CSO org (PR/comms, ABX, Product Marketing, Corporate Marketing and Community) as well as sales leadership and Revenue Operations to ensure alignment and cohesion across all marketing and sales efforts.
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  Stay abreast of industry trends, market dynamics, and competitive landscape to continuously refine and optimize demand generation strategies.
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  Campaign Planning and Execution:
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  Lead the development and execution of integrated marketing campaigns across various channels including digital, email, paid social media, paid and organic search, events, webinars, and content syndication.
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  Align with corporate messaging, develop and use content, and creative assets that resonate with target audiences and drive engagement.
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  Utilize marketing automation and CRM platforms to execute campaigns, track performance metrics, and optimize lead nurturing processes.
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  Demand Generation Operations:
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  Establish key performance indicators (KPIs) and marketing analytics frameworks to measure the effectiveness of demand generation initiatives, and regularly report on performance to executive leadership.
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  Manage the demand generation budget effectively, allocating resources to maximize ROI and drive scalable growth.
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  Support the evolution of our lead scoring, lead routing, and attribution models to optimize conversion rates and accelerate sales velocity, in partnership with the VP of Corporate Marketing and Revenue Operations leadership
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  Team Leadership and Development:
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  Build and lead a high-performing demand generation team, providing mentorship, guidance, and professional development opportunities.
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  Foster a culture of innovation, collaboration, and continuous improvement within the demand generation team.
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  Recruit top talent and develop succession plans to ensure the long-term success and scalability of the demand generation function.
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  Cross-Functional Collaboration:
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  Be a strategic business partner for sales, BD and RevOps; tighten the relationship between these teams to operate as one global GTM machine
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  Work closely with the CSO team and primarily Corporate Marketing and ABX departments to align demand generation activities with other strategic initiatives
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  Partner with Product Marketing to develop compelling regional campaigns that promote our latest products and feature enhancements
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  Collaborate with the Content Marketing team to ensure the creation of high-quality, engaging content that supports demand-generation efforts at every stage of the buyer's journey.
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  Support Education and the development of the mCommunity through targeted customer events and campaigns

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  Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
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  10+ years of experience in B2B demand generation marketing, with a proven track record of driving measurable results in a fast-paced, high-growth environment. Minimum 5 years in a strategic leadership role globally.
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  Deep understanding of demand generation best practices, marketing automation tools (Marketo), CRM systems (Salesforce, Totango), and analytics platforms.
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  Strong leadership skills with the ability to inspire and motivate cross-functional teams to achieve common goals.
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  Excellent analytical skills with the ability to structure, extract and interpret data, draw actionable insights, and make data-driven decisions.
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  Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and concisely to executive leadership and stakeholders.
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  Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions.

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  Enjoy flexible paid time off and unlimited paid and unpaid leave options for enhanced work-life balance.
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  Excellent medical, dental, and vision options
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  401(k) matching, life insurance, commuter benefits, and parental leave plans
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  Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
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  Energetic work environment with a hybrid work style, providing the balance you need.
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  Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
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  Base Salary of $264K-$311K USD per year + 30% annual bonus paid quarterly, subject to the terms of the applicable bonus plan. Total compensation range for this position: $343k USD - $404K USD per year.