Job Title
Sales Account Executive (Cincinnati)Job Description
I. Job Summary | Major goals and objectives.
MNI Targeted Media, a division of DotDash Meredith provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI Targeted Media offers a full suite of digital products and services as well a targeted integrated opportunities to efficiently and effectively reach audiences in select markets.
This position assesses the market potential of prospective accounts and meets with local, regional and national businesses in the Cincinnati, OH area to learn about their marketing needs. Account Executives must have proven sales history and is a marketing leader who will identify, grow, and maintain a territory of clients through face to face meetings, prospecting, events, branding, presentations and penetrating organizations on the highest level. Account Executives are required to work with clients/advertising agencies and our internal team to develop integrated advertising and marketing programs to hone in on the client's needs and objectives by hitting their KPI goals.
Develop and maintain your sales territory by building brand equity, business development and advertising sales throughout the assigned territory.
Generate a strong understanding of MNI's products and media solutions
Cultivate and develop high-level client relationships on the client and agency sides and leverage a strong consultative approach for selling targeted marketing solutions.
Identify revenue opportunities with existing clients/advertising agencies to grow existing relationships.
Provide ongoing client management to partners including regular reviews of marketing plans performance, educational events and client entertainment.
Provide regular updates to management on pipeline of business, percent to goal, territory updates and opportunities along with region challenges.
Perform client needs analysis to determine marketing pain points and develop strategies to address those needs.
Exceed annual revenue goals
II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
55%
20%
10%
10%
5%
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Experience:
Specific Knowledge, Skills and Abilities:
Business development specialist with a proven track record of developing and growing a client base and agency relationships. This includes; prospecting, lead generation, and deep relationship development throughout an organization.
Exceptional presentation and communication skills.
Experience in advertising/ media sales with the ability to develop, present and sell through high level media strategy and marketing plans to C-Level clients/ advertising agency teams
Driven to succeed! - this is an entrepreneurial role. This candidate must have the passion to be successful. Time management, business acumen and a strong work ethic are a must.
Track record of exceeding revenue goals and overachievement.
Knowledge of strengths and weaknesses of competitive media preferred.
Strong sales skills; ability to create effective sales promotions; adaptable and effective negotiating skills.
Solid computer skills using Excel, Word, PowerPoint, Salesforce; knowledge of Nielsen, ComScore and Scarborough a plus.
Excellent organizational, multi-tasking and problem-solving skills.
Ability to thrive in a team-oriented, competitive, fast-paced environment.
Good customer service skills and professional demeanor.
Self-starter who can work independently and adapt quickly to different selling situations.
Valid US driver's license is required.
% Travel Required (Approximate): 40%
Position Territory: Cincinnati, OH
Ideal candidate will live in the designated territory.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees
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