Public Relations Specialist
West Allis, WI 
Posted 29 days ago
Job Description
Lutheran Social Services (LSS) is a private, non-profit, human service agency providing a variety of services throughout Wisconsin and Upper Michigan. Over the years, LSS has grown to become one of the largest human service agencies in the two state area serving more than 125,000 clients annually. We are looking for passionate, mission-driven individuals like you to help provide services including outpatient behavioral health management, international, domestic and special needs adoptions, older adult services, support services for children, youth and families, community corrections programs and support services for adults with disabilities and/or mental health concerns.

Motivated by the compassion of Christ, we help people improve the quality of their lives. Does this describe your personal mission statement? Are you motivated to serve by sharing your talents? If you would like to help us achieve our mission, please apply for the following opportunity.


Strong writers with a passion for Public Relations (PR) who are comfortable working in a fast-paced environment must check out the LSS PR Specialist opportunity now posted! LSS is seeking a PR Specialist with 3-to-5 years’ experience in developing and managing media relationships; tracking PR opportunities; writing and pitching stories across media channels; and helping to prepare spokespeople at all leadership levels. Position requires effective communicators who are able to handle multiple assignments at one time and can easily modify project focus based on shifting priorities/needs. Reporting to the Communications Director, the PR Specialist will create and manage the annual LSS PR plan, and work with the Communications team and LSS leaders to develop strategies, tactics and measurements for the organization’s annual communications plan.

The Public Relations Specialist is responsible for assisting the Communications Director in developing public relations plans - including writing, conducting research, preparing materials, developing and maintaining media contacts and responding to inquiries. This person supports LSS in all operations and fundraising communications as required or assigned, and acts as the in-house client PR contact. The Public Relations Specialist requires strong writing skills, excellent communication skills, and a good working knowledge of publicity and public relations skill sets.


Essential Duties and responsibilities:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

  •  Works with the Communications Director to develop a long-term strategic communications plan.
  • Initiates and writes press releases and important announcements.
  • Collaborating with fundraising team and LSS grant writer, researches and maintains up-to-date knowledge of relevant industry data, facts, and trends.
  • Distributes proofed, edited releases or feature story draft documents to leadership team for review final editing.
  • Produces final, leadership-approved releases and story documents.
  • Works with the Communications Coordinator to source any digital photography, art or other materials needed for distribution with publicity stories.
  • Develops and maintains relationships with journalists or other influencers.
  • Maintain media contact list.
  • Coordinates and supports interview requests and press conferences.
  • Develop, manage, and execute Public Relations campaigns
  • Distributes publicity stories weekly to media, determined by the Communications Director.
  • Creates a weekly public relations production schedule for leadership approval.
  • Oversees the clipping/archiving of publicity stories for LSS, and provides monthly recap of placement results to leadership.
  • Work with the marketing and communications team to develop and execute social media strategy.
  • Creates creative briefs required for creative/production work needed.
  • Prepares final drafts for LSS speeches.
  • Assists in creating video, slide shows or other visual presentations for meetings and business gatherings.
  • Helps plan and run events.
  • Develops and maintains a positive public image for the organization through public-facing communication.
  • Prepares written materials, including brochures, program inserts, newsletters, donor appeals as needed.
  • Provides general administrative support to the communications team as needed.
  • Expected to understand applicable productivity expectations and meet those standards that have been established for the role and the program.

 ADDITIONAL AGENCY REQUIREMENTS (Required of all employees):

  •  Must comply with agency and departmental policies and regulations
  • Must relate to individuals and families of varied ethnic and cultural backgrounds, ages, and economic circumstances with respect and dignity.
  • Must support the Mission, Vision and Values of LSS.         




  •  Medical/Dental/Vision Insurance
  • Flex Spending for Dependent & Health Care
  • Mileage reimbursement
  • Paid Time Off
  • 10 Paid Holidays
  • Ability to Contribute to 403B
  • Employee Assistance Program
  • Service Awards and Recognition



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Upon offer, candidates must successfully complete the necessary background, caregiver, medical and any other checks required, according to program requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  •  A Bachelor’s degree in public relations, communications, journalism or relevant field required or an equivalent combination of education and experience.
  • A minimum of at least 3 years of experience in public relations or a related field required
  • Experience in development, project management and execution of PR campaigns and/or initiatives
  • Human services and fundraising knowledge/experience required
  • Experience in copywriting and editing
  • Good judgment, creativity and an enthusiastic attitude
  • Ability to establish and maintain effective relationships    


  • Must have a valid driver’s license and have reliable transportation to perform the essential duties of the role; a motor vehicle check (MVR) with a satisfactory driving record per the LSS Driver Safety Procedure is required, and ability to meet LSS auto insurance requirements.  
  • Accreditation by a professional society such as the Public Relations Society of America desirable



  •  Ability to communicate both in verbal and written format, effectively and efficiently in job.
  • Ability to communicate persuasively, both orally and in writing
  • Aptitude in presentation and public speaking






  • Working knowledge of computers to allow employee to access computer systems and applications to complete timecards, read and respond to email, and complete required on-line training.   
  • Working knowledge of MS Office required
  • Familiarity with social media platforms (Twitter, Facebook etc.) is required
  • Photo and video-editing software is an asset






The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




While performing the duties of this job, the worker is regularly required to sit at a desk or table, sit in front of a computer, walk throughout the office, and travel to meetings and appointments.




The incumbent of this position works in an office environment.  The incumbent will also be exposed to outdoor weather conditions when traveling on company business.




The noise level in the work environment is usually moderate. 



TRAVEL:  Ability to travel on day trips as required up to 30%.  Some overnight travel may be required.



LSS is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by federal, state or local law.



Bachelor Degree of Communication (required)

Licenses & Certifications
Driver's License (required)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

We are an Equal Opportunity Employer.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
3 to 5 years
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