Digital Marketing Team Manager
Cleveland, OH 
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Job Description
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The integrated Digital Marketing Team Manager is the primary liaison between the national marketing strategy teams and the aligned digital marketing team. This role is responsible for understanding the business objectives of marketing campaigns and tactics, recommending execution strategies and managing the execution across their team. Using a player/coach approach, this role also has hands-on responsibilities for campaign development. In addition, this digital team lead is responsible for understanding digital marketing best practices and RSM benchmarks, in order to maximize campaign performance. The digital marketing lead provides regular performance updates to the aligned national strategy teams.

The Digital Marketing Team Manager is responsible for the professional development of his or her team of specialists, including both technical and soft skills development, working in collaboration with the digital marketing technical leads.

The Digital Marketing Team Manager has a deep understanding of traditional marketing strategy combined with practical experience with digital platforms, including website publishing, marketing automation, marketing analytics, etc.

Essential Duties:

Marketing Campaign Planning:

  • Participates in marketing strategy planning process for aligned national LOB and/or industry teams
  • Key focus on providing critical thinking on development of tactical plans aligned to strategic goals
  • Provides perspective from cross-functional and cross-LOB/industry experience to recommend large and iterative improvements
  • Manages communication of strategies through digital marketing team
  • Understands RSM organizational processes and brings in subject matter experts as appropriate (IMC, ECS, etc)

Marketing Campaign Execution:

  • Collaborates with marketing, editorial, visual design and event teams as necessary to deliver campaigns on time and within budget
  • Manages team schedules and collaborates across DM+AE to fill gaps in skills or availability as needed
  • Publishes content to RSMUS.com and RSMCanada.com
  • Oversees email marketing campaigns, online events and all digital marketing tactics
  • Ensures proper tagging/tracking of initiatives to enable results monitoring
  • Understands and upholds RSM risk management policies and brand guidelines, ensures same from team

Measurement

  • Maintains focus on campaign performance across multiple programs
  • Understands measurement best practices for the industry and stay updated on trends
  • Understands RSM's analytics systems and integrations at a high level, works with marketing analytics team to define specialized campaign reporting requirements (w/national marketing lead)
  • Holds team accountable to meeting or exceeding established benchmarks and/or monitoring and optimizing programs to continually improve results
  • Makes recommendations for underperforming campaigns, up to and including replacement/termination of campaigns

Talent Development:

  • Participates in selection and development of digital marketing specialists, may serve as a career advisor taking an active role in team member's performance planning, evaluation process and coaching
  • Creates and environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem solving
  • Sets a high standard for team behavior and performance
  • Other duties as assigned

Required Education:

  • Bachelor's degree in marketing, communications, public relations or equivalent required

Required Technical/Soft Skills:

  • Proficient to expert skills in website publishing, preferably Adobe Experience Manager
  • Proficient in marketing analytics, including Google Analytics and/or Adobe Analytics
  • Basic to proficient understanding of social media strategy, SEO and marketing automation
  • Excellent verbal and written communication skills

Required Experience:

  • 5+ years of experience in marketing campaign execution, with a preference for experience in highly matrixed organizations
  • Deep understanding of digital and content marketing trends, including practical experience implementing digital campaign strategies
  • Experience leading teams directly or by influence

Required Leadership Skills:

  • Exceptional client service attitude, with internal team members and stakeholders as well as the ultimate client (external audience)
  • Ability to translate between practice and technical audiences
  • Ability to motivate and lead through influence
  • Demonstrated ability to balance collaboration with accountability - holding team members responsible in all directions
  • Ability to prioritize for oneself and across a team
  • Able to deliver difficult messages to encourage improvement
  • Able to ask for help or guidance when needed
  • Demonstrated 5C behaviors (caring, curious, collaborative, courageous and critical thinking)

You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.

Experience RSM US. Experience the power of being understood.

RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.

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Job ID:
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req13551_2
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Line of Business:
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Internal Client Service
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SubFunction:
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Marketing and Communications
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Job Type:
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FullTime
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Req #:
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req13551_2
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Location:
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Cleveland, OH US
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Region:
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National
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Job Category:
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Marketing
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Employment Type:
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Experienced
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Degree Required:
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Bachelor
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Travel:
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Yes

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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