Digital Marketing Manager - Demand Generation
Charlotte, NC 
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Job Description
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The Digital Marketing Manager - Demand Generation isproficient in the development and implementation of multi-channel ledgeneration campaigns, with a focus on paid campaign strategy, performanceoptimization and focused on revenue growth. The digital marketing managerserves as a subject matter expert within the Digital Marketing and AudienceEngagement Center of Excellence and worksprimarily with the national industry and line of business practices.

As demand generation SME, they will work with DM+AE leadersand peers to ensure optimal and consistent execution and performance of demandgeneration campaigns. Will take an active role working with outside agencies ondemand generation programs, either directly or through peer influence. Thisrole has shared responsibility with the digital marketing team manager fordigital marketing performance reporting, as well as driving demand generationinnovation and results across the firm.

This is a newly evolved role with high visibility andopportunity for making a direct impact on firm growth objectives. Thesuccessful candidate will be a self-starter who works well within a highlymatrixed team environment.

LOCATIONS - Prefer Charlotte, Chicago or Cleveland

Demand generation SME responsibilitiesinclude:

  • Design and execute multi-channel demand generation programs that drive conversions/lead acquisition (MQl, SQL) in key business area with the objective of driving revenue growth
  • Co-develop marketing messaging and user experiences aligned to specific audiences and buyer journeys, in collaboration with marketing, editorial and digital team members
  • Measure, analyze and report on campaign effectiveness, making and implementing optimizations and testing as appropriate
  • Provide guidance and support to demand generation peers across digital marketing and audience engagement team
    Actively monitor in-house paid search and social programs (where appropriate) and collaborate with outside agencies (more common)
  • Monitor progress against goals, inclusive of lead generation and revenue growth (provided by marketing and business stakeholders) and suggest course corrections and opportunities
  • Understand the full customer life cycle for different solutions - providing insight to and seeking feedback from marketing and sales peers on either side of the conversion point (brand awareness/opportunity development) to strengthen overall messaging and effectiveness
  • Collaborate with DM+AE, marketing analytics and data teams to provide comprehensive digital program performance reporting to marketing leadership and practice stakeholders; draws insights from these results to inform program optimization and future program design.

General digital marketingteam member responsibilities:

  • Understand marketing and business objectives foraligned practices
  • Uphold RSM brand standards and marketing bestpractices
  • Monitor performance; make adjustments as necessaryin order to achieve success metrics
  • Provide critical thinking around campaignstrategy and tactical execution
  • Proactively manage multiple projects anddeadlines
  • Regularly participate in RSM-led digitalmarketing training and seek out personal professional development
  • May assist digital team lead with team/projectmanagement

Technical/SoftSkills:

  • Demonstrated success with B2B digital demandgeneration; experience with professional services, technology/managementconsulting services a plus
  • Hands on experience with Google campaignmanager, paid social programming and Adobe Analytics preferred
  • High sense of personal ownership in a matrixsetting
  • Demonstrated critical thinking; enjoys designingand testing new approaches to achieve business goals
  • Operates with a sense of urgency and personalcommitment to quality; strong project management skills and ability toinfluence without authority
  • Able to balance acute attention to businessoutcomes with a deep understanding of the audience behavior and preference
  • Experience with Microsoft CRM preferred
  • Basic understanding of Eloqua marketingautomation and Adobe Experience Manager a plus

Leadership Skills:

  • Strong team player with the confidence to askquestions and offer suggestions
  • Enjoys mentoring peers in areas of expertise
  • Strong interpersonal skills, able to collaborateeffectively with all levels of employees
  • Experience collaborating with outside agenciespreferred
  • Ability to engage in technical and businessdiscussions with marketing peers and practice stakeholders

Experience:

  • 5+ years of direct digital campaign managementexperience
  • Direct experience building lead generationprograms that drive revenue growth
  • Experience in creating data driven, campaigncontent strategies aligned with lead generation and revenue growth
  • Highly organized with ability to manage multipleitems at various stages of development
  • Experience working in a large enterprise withmultiple products, services, stakeholders and decisions makers
  • Strong attention to detail and curiosity toexplore new ideas

Required Education:

  • Bachelor's degree, preferably with aconcentration in marketing, digital marketing or marketing analytics

You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.

Experience RSM US. Experience the power of being understood.

RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.

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Job ID:
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req13551_1
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Line of Business:
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Internal Client Service
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SubFunction:
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Marketing and Communications
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Job Type:
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FullTime
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Req #:
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req13551_1
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Location:
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Charlotte, NC US
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Region:
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National
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Job Category:
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Marketing
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Employment Type:
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Experienced
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Degree Required:
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Bachelor
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Travel:
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Yes

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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