While it may sound squishy or abstract, employer branding is one of the most important factors affecting your recruiting efforts. It can help make all of your recruiting efforts more efficient and effective, or it can hamstring you. In this episode, we'll explore what employer branding is (and isn't), what it consists of and why it matters. Hosts Todd Nilson and George Blomgren will continue this topic in a future episode, focusing on how to manage and leverage your employer brand.