Drawing on the expertise showcased during the transformation of the Tampa Bay Lightning and Amalie Arena under Jeff Vinik, Vinik Sports Group (VSG) delivers world class experiences and events for its partners and those that they serve. VSG features a leadership team with decades of experience in the sports and entertainment industries; leaders who focus on each client’s unique needs before developing strategies and delivering successful solutions in the multimedia sales, event management, facility operations, and guest services verticals. VSG maintains a preference for long-term win-win partnerships, but it remains nimble enough to manage individual events and short-term opportunities for its customers.

VINIK SPORTS GROUP VALUES

• TEAM | Empowering Team Members
• BRAND | Building an Authentic Brand
• SERVICE | Providing World-Class Plus Service
• EXCELLENCE | Striving for Excellence
• COMMUNITY | Giving Back to Our Community

VSG Brands

Our family of brands is home to Tampa Bay’s most enthusiastic fans.

Tampa Bay Lightning
The Tampa Bay Lightning began their inaugural season in 1992 after the National Hockey League awarded the Tampa Bay area an expansion team two years earlier.

In their 30 year history, the Bolts have become one of the NHL’s model franchises, making 14 playoff appearances, six trips to the Eastern Conference Final, and winning three Stanley Cups. In winning back-to-back Stanley Cups in 2020 and 2021, the Lightning became the eighth team in NHL history to successfully defend their championship in the following year.

AMALIE Arena
AMALIE Arena consistently ranks among the very best venues in the United States

AMALIE Arena hosts the biggest names in entertainment and entertains over 1.5 million annual patrons. Featuring acts for all ages, AMALIE has welcomed: Harry Styles, Lady Gaga, Billy Joel, Red Hot Chili Peppers, Katy Perry, Disney on Ice, the Women’s Final Four and Men’s Frozen Four.

University of South Florida
Located in Tampa, University of South Florida is home to one of the largest student bodies in the nation with over 50,000 current attendees.

The institution shares a rare combination of success on and off the field with multiple top 25 ranked athletic programs and rose to #42 among public universities in the 2023 U.S. News and World Report National University Rankings.

Now a “Preeminent State Research University”, was recently ranked number 22nd for America’s best employers for women published by Forbes and ranked #1 in Florida for the Higher Education University Impact Rankings.

Yuengling Center
Yuengling Center opened as the USF Sun Dome on November 29, 1980 — with Alice Cooper as its first event.

Since opening, the facility has served as a community gathering place for the best in concerts, sports and events. The 55,000 square foot multipurpose facility, which includes a 10,500 seat arena, has seen about $35.6 million worth of renovations to improve the facility over the last five years, including a permanent, steel-frame structured roof, complete renovation of back of house spaces, an all new sound system and numerous other interior upgrades and improvements.

The Identity Tampa Bay
In 2018, VSG launched “The Identity Tampa Bay,” a free direct-to-consumer digital network that aggregates the top local sports, lifestyle and entertainment news across a variety of media formats.

The Identity Tampa Bay platform is a mix of original production, local influencer content, live programming, and a daily newsletter that deliver impressions and brand integration across the Tampa Bay region. The Identity Tampa Bay is available for download on iOS, Android, ROKU, Apple TV, and ChromeCast.

Tampa Bay Sports
Tampa Bay Sports prides itself on working with best-in-class brands to develop exclusive collections for sports fans in Tampa Bay.

With a 4,500 square-foot storefront at AMALIE Arena and a robust ecommerce platform, Tampa Bay Sports offers a wide variety of the latest apparel & novelties for Florida’s favorite sports teams. 

VSG Careers.

Vinik Sports Group is a world-class organization that values employee satisfaction and growth.
Vinik Sports Group seeks to be a world-class organization unifying Tampa Bay through the power of Lightning hockey and legendary events. VSG believes in creating a team culture that fosters business excellence, impacts in our community and delivers unrivaled employee and fan experiences.