Our Background Headquartered in DeForest, Wisconsin, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc. Our strength in this ever-changing market comes with over 60 years of service to dairy and beef producers around the world. And while we recognize no single formula can solve the genetic needs of every operation in the world, we are focused on the single goal of helping our customers succeed. As a result, ABS offers a varied line of superior genetics-with unique services, technology and products-to meet the demands of the many climates, market variations and preferences of the cultures we serve. Along with these quality tools, are quality people who understand the value and need of the service they provide. Wherever you find ABS, you’ll find people committed to the success of the customers we serve-striving to provide protein and energy to more of the world’s people. ABS Programs & Services Throughout the world’s dairy and beef industries, the name ABS Global has become synonymous with performance.

Our enviable reputation has been built by consistently providing the kind of superior genetics, related products, services and support that help our global customer grow and succeed. Along with semen and embryos, for example, ABS provides comprehensive breeding tools such as the Genetic Management System (GMS) to help dairy producers optimize the genetic progress of a herd’s performance and profitability goals. And beef programs, such as the unique progeny testing and process verification program, give registered breeders and commercial producers more information-greater flexibility-in choosing sires for their herds and marketing their cattle. ABS Representatives also provide liquid nitrogen and nitrogen refrigerator maintenance services, and can evaluate breeding programs. And each year, ABS-sponsored training seminars teach thousands of producers the world over, the procedure of artificial insemination. Our representatives are specialists in heat synchronization, heat detection, semen handling, insemination techniques and the logistics of an A.I. program. Whatever it takes, whenever, it’s needed, you’ll find ABS working to help its customers succeed. ABS Representatives are available to answer questions and to develop a superior genetics program for your herd. Visit the ABS history page to learn more about the history of ABS and the products and services we offer dairy and beef producers around the globe.