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POSITION SUMMARY:
Partner in the planning, development, and implementation of trade marketing strategies and promotional activities for Amazon. Ensure brand, channel, and corporate strategies are aligned with account goals and activities. Contribute to the achievement of profitable sales by gaining new distribution and strengthening existing distribution.
ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES:
* BUSINESS PLANNING:
o Work closely with Director of Ecommerce Sales and team to develop and refine annual Amazon goals, strategy, and growth tactics that are in line with brand strategy and sales target achievement - from development of concept to execution.
o Identify and communicate Amazon product, promotion, and merchandising opportunities. Provide strategic direction, background, requirements, and Amazon insights toward development of new projects and creative briefs.
o Work with Marketing on regular monitoring of sales trends, measurement of promotional performance, consumer reviews, assortment and pricing optimization, and industry analysis.
o Maintain up-to-date knowledge of current trends, industry news and competitive landscape for Amazon, digital marketing and the Ecommerce environment. Update planning and reference tools including Trade Promotional Calendar, New Item Launch Calendar, Account Specific Reference Documents and BTS Audit.
o Develop thorough working understanding of account vendor websites and portals for POS analysis, inventory management, promotional performance and product set up functions.
o Prepare, attend and deliver meaningful presentations at customer meetings with the team. Represent company at trade shows and events.
o Act as central contact for all departments for day-to-day trade marketing direction and information for Amazon-specific projects and products. Represent the needs and perspective of Amazon at internal planning, packaging design and product launch discussions.
* CATALOG MANAGEMENT:
o Lead management and optimization efforts of Amazon product catalog, including product pipeline, launch support, merchandising campaigns, content and promotional activities to support brand presence and growth. Implement A/B testing to refine ad copy, creative and targeting parameters for maximum effectiveness.
o Work with Marketing and Product teams to identify market gaps, develop new product opportunities, initiate new internal item set and execution for launch support plans of items and displays.
o Partner with the team in the development, planning and execution of Amazon specific digital requests and support, as well as product content and campaigns, with accuracy and timeliness that deliver on evolving market needs. Maintain and manage optimization of content including images, video, A+ content, product details, brand story and brand store. Monitor Amazon listings and fix catalog issues. Ensure top items' product detail pages are accurate at all times.
o Monitor and highlight when competitive pricing strategy needs to be reviewed, challenged or adjusted. Contribute to assortment optimization efforts including strategic sku rationalizations and variation strategy.
* PROMOTIONAL PLANNING & EXECUTION:
o Partner with Director of Ecommerce Sales and Analyst to plan and maintain calendar of promotions and deals designed to complement seasonal sales and profitability goals, with respect for inventory planning and coordination across channels of business.
o Ensure promotions are set up to conform with deadlines, and that all promoted products are supported with updated and accurate content and imagery. Recap and evaluate promotions toward maximum ROI and optimize future programs to deliver the best return. Maintain history of past promotions and results.
o Help manage budget for promotional & trade marketing activities.
* TRADE ADVERTISING & MARKETING SUPPORT:
o Apply digital marketing acumen to help advise and direct retail agency's and rep group's management and implementation of Amazon advertising and sponsored search campaigns toward strong ROI and achievement of brand goals.
o Lead initiatives to improve consumer experience and engagement on Amazon including coordination of content for MYCE and social media posts. Partner with Marketing on influencer campaigns and other upper funnel programs that complement national media efforts.
o Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, sales growth, new product launch support, brand awareness and more.
EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor's degree in marketing, business management or related areas with up to five years of experience in Ecommerce management or digital marketing, preferably with CPG background in Amazon 1P/3P environment including work with Amazon Ads, SEO, Vendor Central.
SKILLS REQUIRED:
Strong verbal and written communication skills, with a proven track record of influencing decision making. A high degree of accuracy and detail orientation is essential, along with excellent project management abilities. Team-orientation, analytical abilities and a passion for Ecommerce and digital marketing.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
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Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual's skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.