Position Title:Head of Commercial Marketing Strategy and Deployment
Location: New York, NY, US

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $188,200.00 to $258,700.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Head of Commercial Marketing Strategy and Deployment is a key role in driving the execution of PRUSA's business strategy. She/He is a senior leader within the business driving two-way connectivity and accountability between Marketing, Sales and Finance, with influencing needs for the CODI and all cross functional leaders. They are accountable for building and strengthening PRUSA commercial marketing activity planning through a portfolio lens; They own and oversee all field at-pop A&P (At POO + LMF+ EG of approx. $115M) funding deployment strategy that provides guidance to Field Marketing and Sales teams in alignment with monetization and growth plans; They enable field at-pop A&P spend related decision making, with arbitrating decisions rights as needed with Field Marketing and Sales leadership and ensure cross functional alignment based on market needs and performance; They will take leadership of the new Quarterly Integrated OPCO (with CODI attendance) meetings to provide unified business performance review with forward planning visibility and perspectives that enable organizational decision making through a full enterprise lenses; They drive a disciplined management process that will play a pivotal role in PRUSA enterprise governance, supporting its growth ambitions, while being the one source leader holding the integrity of our company media to self strategy and driving business results through accountability from planning to execution.

Major Responsibilities / Accountabilities

- PRUSA Planning:

• Take leadership of the PRUSA Planning process with the influence from CODI/ HQ planning needs to business execution deliver planning needs
• Enable close collaboration of Marketing, Finance, Operations and Sales processes to deliver a PRUSA planning system that links the functional processes and optimizes for the entire organization - simplify the current
• Create overall planning calendar that starts with current multi-year planning and evolves to long term vision
• Hold key stakeholders accountable for the timely and successful delivery of their respective milestones
• Ensure proper communication and reporting to higher management throughout the planning cycle
• Coordinate the development and implementation of tools and solutions to elevate planning activities across team
• Build feedback loops throughout the planning process to continually improve and look to establish a sustainable model aligned with Beyond Budget

- Strategy to Activity Planning:

• Take Ownership and maintain national master calendar (the north star for all PR programming and media to shelf focus with CODI approval) and oversee local calendar
• Collaboration with Brand and C/S on the calendar to drive coordination within all stakeholders
• Work cross functionally with sales (SSPP team and Chief Sales Officer) to align marketing objectives with sales and distributor objectives working collaboratively with CSPP Sales Leadership utilizing Business Insights/Analytics to Brand Marketing, Field Marketing into Sales teams
• Lead decision-making tools standardization and templates/guidelines development
• Lead portfolio business performance for PRUSA through adherence to national plans and approved resource allocation. Work cross functionally with Finance to strategically deploy At Pop A&P of approx. $115M (providing full transparency of all A&P spent into the field) to meet our business objectives across divisions, brands and holistically
• Collaborates with cross functional teams (CSPP, Strategy Insight & Analytics, Finance, Brand, Field Marketing) in the development of commercial marketing plans. Work closely with Brand VP's and Chief Marketing Officer on brand strategy articulation to actional sales strategies

- Program Performance Management Execution:

• Ensure the appropriate ROI metrics are being used and tracked to measure performance on the field and national level
• Ensure overall program performance evaluation included the right information to drive insights and tactics
• Lead feedback loop between Band, Field Marketing, and into our CODI team

- Field At-Pop Deployment Strategy:

• Owns and develops field at-pop A&P funding strategy with CODI approval and visibility. This includes Field A&P + LMF of approx. $115M, while also providing transparency to all in-field A&P (sponsorships, prestige, Channel/Shopper, VAPS, POS, Communications etc..)
• Provide framework and oversee guidelines for field at-pop A&P budget spend in collaboration with Finance and Field Marketing teams

- Field At-Pop Ownership, Management & Arbitration:

• Enable decision-making for local field at-pop A&P adaptation needs. Holds decision/arbitration rights for AT POP spends and closely aligns with Brand, Field Marketing, and CODI). Work closely with VP Field Marketing, Chief of Marketing and Chief of Sales
• Oversee field at-pop A&P spend in aggregate basis and report

- Team Leadership & Management:

• Lead and mentor team supporting career path enhancement and achievement of objectives
• Demonstrate leadership attributes aligned with PRUSA's core values: deliver through collaboration, growth mindset, bold and agile, drive results, and consumer centricity
• An enterprise leader at the nerve centre for Commercial marketing and full connectivity across all business functions within PRUSA
• CODI influencing requirements from planning through execution with a strong holistic business understanding
• OPCO leadership of VP's across all functions (brand, sales, finance, supply chain)

Job Requirements

The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Must be able to address conflicting priorities and help drive alignment and decision making with pace and grace. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

• Education:Minimum of Bachelor's degree - preferably in Marketing or Business Administration; Proficiency in a wide array of office software platforms (MS Outlook & Office).
• Experience / Background:Minimum 10-15 years of work experience in relevant Marketing/brand management, with significant exposure to National/Regional Customer building activities and sales delivery focus. Previous work experience in sales, or experience working closely with sales in the areas of customer and consumer development. Should have exposure to reviewing and managing budgets, creating marketing plans and negotiating with different stakeholders.
• Travel: 20%

Required Competencies

- Functional Competencies:

• Ability to manage a high degree of complexity and to distil information from data.
• Exceptional cross-organization consensus-building skills with the ability to gain buy-in and universal alignment.
• Executive-level communication and reporting skills; can communicate effectively in customer/distributor meetings.
• The ability to build trust, influence, and relationships with diverse team members at all levels and across various functions; ability to leverage relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization.
• Demonstrated strong marketing experience and expertise.
• Brand management experience with the ability to prioritize work in a rapid-changing environment and synthesize information from massive volume of data and ambiguous situations.
• Strong Business acumen and understanding of field and customer / distributor requirements.
• Proven experience in managing and leading a large diverse team.

- Leadership Competencies:

• Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.
• Drive Results: Consistently achieving results, even under tough circumstances.
• Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
• Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
• Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.

Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses
• Domestic & international career development opportunities
• Competitive paid time off plan + wellbeing days
• Medical, dental, vision and life insurance
• Product allowance to enjoy on Pernod Ricard products
• Gym reimbursement
• Employee Assistance Program
• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

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