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Job Summary: As a Senior Media Buyer, you will play a crucial role in planning and executing advertising campaigns across various social, video and display channels. You will work closely with our marketing, merchandising, and creative teams to develop effective media strategies that drive both online and in store revenue. This position will dictate the campaign strategy and execution of $1MM+ of monthly ad spend.
Responsibilities:
- Design and own the media buying strategies across all social (Meta,TikTok,etc), video (Youtube), and display (Criteo, GDN, TTD).
- Determine optimal budget allocations by channel and campaign type to ensure each dollar of media is spend as efficiently as possible.
- Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimization.
- Collaborate with creative teams to develop compelling ad creatives and messaging that resonate with the target audience. Manage an iterative creative testing process.
- Stay updated on industry trends, new advertising technologies, and media buying best practices to enhance campaign effectiveness.
- Maintain relationships with media partners and vendors to stay informed about new advertising opportunities and negotiate favorable terms.
- Work cross-functionally with internal teams to ensure seamless execution and alignment of marketing initiatives.
Qualifications:
- Proven experience as a Media Buyer or similar role in a retail or advertising agency environment.
- Strong understanding of feed-based ad products
- Previous paid media budget ownership.
- Experience with working with creative teams to rapidly prototype social creative.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.
- Proficiency in media buying tools and platforms (Facebook Ads Manager, TikTok. YouTube, DSPs).
- Ability to work under pressure, prioritize tasks, and meet tight deadlines in a fast-paced environment.
- Attention to detail and strong organizational skills.
Why Guitar Center? Here's just some of the rewards:
For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
Pay Rate: $90,000-$103,000/yr depending on background and experience.
The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1-818-735-8800 ext. 2862 or by sending an email to .
Full-time
Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.