Marketing Manager

For priority consideration, please submit your application and cover letter by Thursday, April 11th, 2024.

This position is an On-Campus, Full-Time, 12-Month, appointment covered by the Professional Support Staff Union with an annual salary of $45,088.44.

The Marketing Manager is responsible for developing and managing program marketing strategies designed to promote recruitment and retention, support marketing project management, and analyzing campaign data and metrics. The Marketing Manager is full-time, Professional Support Staff appointment on a schedule established by the Director, Marketing and Public Relations. Typical hours will resume between Monday - Friday, 8am - 5pm. An altered work schedule may be required in order to meet project deadlines.

The position involves completing assigned projects within deadline, handling multiple tasks simultaneously, and the possibility of being exposed to confidential information. The Marketing Manager must be able to think strategically, communicate clearly, and work diplomatically with a variety of clients, as well as prioritize tasks, acquire and develop software skills, and stay current with trends in design, marketing, and media.

Applicants must submit:

• An online employment application
• Cover letter
• Resume or CV

Essential Job Functions

• Collaborate with clients and the marketing team to develop and execute program marketing strategies with a mix of traditional and new media.
  
• Conceptualize, build and execute email, social media and SMS marketing campaigns for college programs and enrollment marketing initiatives. Coordinate supporting paid digital or traditional media and tactics as needed.
  
• Leverage advanced knowledge of social media advertising platforms and best practices to run targeted marketing campaigns.
  
• Collaborate with college program managers on developing new ideas, determining direction, and identifying target audiences and venues for marketing and communications.
  
• Develop project creative briefs and manage project execution through completion.
  
• Research and analyze data and determine primary market segments, best carrier routes, etc.
  
• Collect, analyze, and report campaign metrics to measure success and inform strategic marketing efforts.
  
• Assist Director and Associate Director with gathering and managing enrollment campaign deliverables, communicating with creative team and media buyers, and tracking metrics to evaluate campaign effectiveness.
  
• Provide lead project management support for major college marketing initiatives in collaboration with Director and Associate Director.
  
• Assist program managers and marketing team with development and distribution of social media content on Parkland College outlets including Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, etc. posts as needed. Take photos, video and create copy as needed.
• Partner with clients and marketing web team to determine content updates to Parkland.edu for campaigns as needed.
  
• Collaborate with staff on the design of flyers, graphics, electronic invitations and other marketing materials for Parkland College programs and enrollment initiatives as needed.
  
• Consistently produce time sensitive, accurate, high quality, and professional material.
  
• Perform other job duties as assigned.

Minimum Requirements

• Bachelors Degree in Marketing/Communications, Public Relations or a related field AND two (2) years of marketing and/or public relations experience.
  
• Knowledge of available advertising tools and platforms in the professional social media space; ability to learn new and emerging technologies.
  
• Proficient in Microsoft Office Suite, some experience with Adobe Creative Suite or similar program.
  
• Excellent interpersonal, written and verbal communication skills.
  
• Strong organizational skills and project management experience with the ability to manage multiple projects simultaneously.
  
• Ability to work with a diverse clientele.
  
• Capability and willingness to work independently as well as collaboratively with a team.
  
• In an effort to comply with SURS return-to-work restrictions for employers (40 ILCS 5/15-139.5), candidates for employment at Parkland College must either not be a SURS annuitant or must be willing to suspend his/her SURS annuity upon employment. This applies to all SURS annuitants except those receiving their annuity under either the Self-Managed Plan (SMP) or by lump sum payment.

Robust benefits, including medical insurance with no monthly premiums, dental, life, disability, retirement plans, flexible spending, dependent care, EAP, work/life balance with generous paid time off, and tuition waiver

Apply for this position using the Apply Now button at the top or bottom of this posting. Applications not submitted through https://www.parkland.edu/careers will not be considered.

Please monitor your email, including spam or junk mail folders, for future correspondence from Parkland College Human Resources.
For further information application process, please contact at 217-351-2220.

Applicants with disabilities may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted by contacting Human Resources at 217-351-2220 or by emailing hr@parkland.edu.

Equal Opportunity Employer